We are 72Point. We provide custom research to generate compelling branded content.

Our goal is simple – to help craft brilliant PR story ideas, write interesting, attention-grabbing news copy and secure widespread exposure for our clients.

Our survey-led stories can be as funny, quirky, serious, topical or as hard hitting as you like. One thing is for sure, our content is current, newsworthy and statistically robust.

Our expertise

Our team works behind the scenes to make your life easier.

These are some areas of expertise:

What we do

We work with PR agencies and end-user companies to help maximize media exposure.

Our PR survey stories have helped secure extensive coverage for some of the biggest brands in the world including Disney, Nickelodeon, 20th Century Fox, British Airways and Interflora.

We also work with small and mid-sized agencies, organizations and businesses – providing PR polls, idea generation, news copy writing and infographic design for clients across all industries.

How we do it

We run PR surveys and write branded news stories around the results.

Our team of journalists, researchers and creatives are experts at generating ideas and crafting newsworthy PR stories that appeal to the media and capture the imagination of the American public.

We’ll brainstorm ideas, draft survey questions, find a hook and help you generate credible branded content for you or your clients. We can also help distribute your story online – our digital team will secure coverage on key websites.

PR surveys

We create PR surveys for agencies and end users that are unique to their brands and campaigns.

Our in-house market research division runs our surveys and has direct access to an online panel of thousands of consumers who are ready to share their views and opinions with you.

We can provide a full PR survey package which includes idea generation, survey hosting, data analysis, story pitches, news copy writing – and even the media placement. You can commission just our research service, or anything in between. Our customized packages are designed to meet our clients’ needs and fit their budgets.

Watch our PR survey explainer video to see exactly how the process works and what we can do for you.

Our work

Our survey stories have great ‘talkability’. We make sure the subject matter is relevant to the brand commissioning the research, and every story is supported with accurate data. Here are just a few examples of our work....

Our Clients

We work with PR agencies, providing research and helping to craft survey stories for their own clients. We also work directly with brands – whatever size, whatever industry – offering survey services to support their PR and marketing campaigns.

British Airways
burson marsteller


Our research partner

OnePoll is our in-house polling partner. We have a dedicated research and scripting team available to fulfill your research requirements. Our quantitative research helps gather insight and generate exposure for brands and agencies of all sizes.

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