We are 72Point. We provide custom research to generate compelling earned media content.

Our goal is simple – to generate fresh ideas and deliver newsworthy content that tells your story, increases your brand awareness and creates positive exposure for your brand.

Our survey-led stories can be as funny, quirky, serious, topical or as hard hitting as you like. One thing is for sure, our content is current, newsworthy and statistically robust.

What We Do

We work with PR agencies and directly with brands  to help maximize media exposure.

Our PR survey stories have helped secure extensive coverage for brands large and small.

Our team works behind the scenes to make your life easier.

These are some areas of expertise:

How We Do It

Within our group is a large press agency. Founded over 50 years ago with an editorial team of over 100 they supply leading news sites with over 100 news stories, 600 pictures and video content every day. We leverage their expertize and network to generate compelling news content for our clients. We run PR surveys and write news stories around the results.

Our team of journalists, researchers and creatives are experts at generating ideas and crafting newsworthy  stories that appeal to the media and capture the imagination of the American public.

We brainstorm ideas, draft survey questions, find a hook and help you generate credible media content for you or your clients. We also help distribute your story online to the major news sites.

PR Surveys

We create PR surveys for clients that are unique to their brands and campaigns.

Our in-house market research division runs our surveys and to an online panel of thousands of consumers who are ready to share their views and opinions with you.

We can provide a full PR survey package which includes idea generation, survey hosting, data analysis, story pitches, news copy writing, infographic, video- and even the media placement. You can commission just our research service, or anything in between. Our customized packages are designed to meet our clients’ needs and fit their budgets.

Watch our PR survey explainer video to see exactly how the process works and what we can do for you.

Why Choose Us?

We are fast. Typically we can get 2,000 respondents in just 24 hours.

We are cost effective. Request our rate card to see for yourselves.

We are helpful. We will help you work up a strong idea and assist you with question writing.

We are compliant. Our research is used by news organizations on a daily basis and is fully compliant with all the latest research codes.

Our Work

Our survey stories have great ‘talk value’ and news value. We make sure the subject matter is relevant to the brand commissioning the research, and every story is supported with accurate data. Here are just a few examples of our work....

We Would Rather Hang Out with our Dogs than our Friends+

We Would Rather Hang Out with our Dogs than our Friends

infographic, straight story, survey story, Video
Flakey Millennials+

Flakey Millennials

infographic, survey story
Sex Life Satisfaction+

Sex Life Satisfaction

infographic, survey story
The Cost of Feeding a Teenager+

The Cost of Feeding a Teenager

infographic, survey story

Our Clients

We work with PR agencies, providing research and helping to craft survey led news stories for their clients. We also work directly with brands – whatever size, whatever industry.

British Airways
burson marsteller


Our Research Partner

OnePoll is our in-house research company. We have a dedicated research and scripting team available to fulfill your research requirements. Our quantitative research helps gather insight and generate exposure for brands and agencies of all sizes.

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