Our work

Fake Gift Reactions

Brand:

Groupon

Campaign highlights:

A small selection of campaign coverage…

The Project:

Ever get a gift you didn’t like? We all have a family member, friend, or coworker that just doesn’t get it.

Well, the good news is you’re not alone. The results of this survey done on behalf of Groupon reveals that 73% of Americans admit to faking their reaction when they receive a less than stellar gift. Worried about whether or not you’ve been on the receiving end of one of those reactions? Apparently the most common indicators that your giftee is less than thrilled are long hugs, pats on the back, and repeated usage of “wow” or “aww”.

Thirty-seven percent of those polled said they’ve given a gift to someone and known the other person was lying when they said they liked it, with just ten percent claiming to be immediately honest with their displeasure.

Turns out we may not be as cheery during the holidays as we seem…

Coverage:

Daily Mail
Fox News Radio
Today Show
Sun Herald
Yahoo! Finance
AOL.on
and more!

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