20th century Fox and Modern Family commissioned us to find out exactly what constitutes a modern family and modern family life. The survey was commissioned to coincide with the release of Modern Family series 3 in the UK and would be used as part of their promotion campaign.
Most people consider their family to be pretty ‘normal’ so we ran a survey to find out exactly what ‘normal’ means. The survey asked a panel of 2000 families questions including how much time is spent watching TV, what the main arguments were and various economic questions.
The survey found that the average modern family is a 4 person family with an average household income of $63,646. They watch an average of 5 hours and 14 minutes of television and have 6 devices per family. The story was given the title ‘The Profile of a Modern Family’ and our in-house design team also created an infographic of the key data in order to present the results in a visually dynamic way across the media. The story and infographic generated extensive media coverage featuring on sites such as Mashable, IMDB, Yahoo, AOL and the MailOnline and Visual.ly.