WE ARE 72POINT

We provide custom research to generate compelling earned media content for America’s leading brands.


WHO WE ARE

72Point is the American news generation arm of SWNS Media Group. As part of SWNS, a 50 year-old independent press agency with 9 offices and over 100 journalists, we are in a unique position when it comes to securing national media exposure for brands.

Our in-house market research division, OnePoll, runs our surveys to an online panel of thousands of U.S. consumers who are ready to share their views and opinions. We create PR surveys for clients that are unique to their brands and campaigns. Our team of journalists, researchers and creatives are experts at generating ideas and crafting newsworthy  stories that appeal to the media and capture the imagination of the American public.

Our family of companies offer all the in-house expertise and skills needed to create and distribute compelling stories and visual content.

WHAT WE DO

We work with agencies and brands to create and distribute original news content, securing earned media coverage across national press, major news sites, regional online news titles, specialist sites and tier 1 lifestyle publications

Using the newswire, Digital Hub, personal contacts and know-how we can get your brand messaging in tier 1 online news publications.

WHY US

• We secure more earned media coverage than anyone else.

• We work with 85% of America’s Top 150 PR Agencies

• We are highly cost effective. Request our rate card to see for yourselves.

• We are fast. Typically we can get 2,000 respondents in just 24 hours.

• We are helpful. We know your time is valuable, so we do everything we can to achieve your business goals and accommodate to your needs.

• We are compliant. Our research is used by news organizations on a daily basis and is fully compliant with all the latest research codes.

OUR WORK

Our high-quality media exposure helps our clients build brand awareness, boost profile and reputation, and develop public support for national campaigns. Want to see the magic for yourself? Check out our case studies.


OUR CLIENTS

We work with PR agencies, providing research and helping to craft survey led news stories for their clients. We also work directly with brands – whatever size, whatever industry. Don't be shy, let's get you exposed!


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OnePoll is our in-house research company. We have a dedicated research and scripting team available to fulfill your research requirements. Our quantitative research helps gather insight and generate exposure for brands and agencies of all sizes.

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