We are 72Point.

We provide custom research to generate compelling earned media content for America’s leading brands.


72Point US is the American news generation arm of SWNS. As part of SWNS, a 50 year-old independent press agency with 9 offices and 60 journalists, we are in a unique position when it comes to securing national media exposure for brands.

Ouin-house market research division, OnePoll, runs our surveys and to an online panel of thousands of consumers who are ready to share their views and opinions with you. We create PR surveys for clients that are unique to their brands and campaigns. Our team of journalists, researchers and creatives are experts at generating ideas and crafting newsworthy  stories that appeal to the media and capture the imagination of the American public.

Our family of companies offer all the in-house expertise and skills needed to create and distribute compelling stories and visual content.


We work with agencies and brands to create and distribute original news content, securing earned media coverage across radio, national press, major news sites, regional online news titles, specialist sites and blogs.

Using the newswire, Digital Hub, personal contacts and know-how we can get your brand messaging in tier 1 online news publications.


We are fast. Typically we can get 2,000 respondents in just 24 hours.
We are cost effective. Request our rate card to see for yourselves.
We are helpful. We will help you work up a strong idea and assist you with question writing.
We are compliant. Our research is used by news organizations on a daily basis and is fully compliant with all the latest research codes.

Our Work

Our high-quality media exposure helps our clients build brand awareness, boost profile and reputation, and develop public support for national campaigns. Want to see the magic for yourself? Check out our case studies.

Americans Getting Bored of Valentine’s Day+

Americans Getting Bored of Valentine’s Day

infographic, survey story, Video
We Would Rather Hang Out with our Dogs than our Friends+

We Would Rather Hang Out with our Dogs than our Friends

infographic, straight story, survey story, Video
Flakey Millennials+

Flakey Millennials

infographic, survey story
Sex Life Satisfaction+

Sex Life Satisfaction

infographic, survey story

Our Clients

We work with PR agencies, providing research and helping to craft survey led news stories for their clients. We also work directly with brands – whatever size, whatever industry. Don't be shy, let's get you exposed!


Our Research Partner

OnePoll is our in-house research company. We have a dedicated research and scripting team available to fulfill your research requirements. Our quantitative research helps gather insight and generate exposure for brands and agencies of all sizes.

This is a unique website which will require a more modern browser to work!

Please upgrade today!