Former New York Daily News Editor-in-Chief Jim Rich has joined SWNS Media Group in New York to build on the strong growth over the past four years.

Rich, who helped guide the Daily News to the 2017 Pulitzer Prize for Public Service Journalism, joins as editor-at-large of SWNS Media Group and is tasked with overseeing both SWNS news service and 72Point’s 2019 expansion plans.

72Point already offers unrivaled news consultancy services to many of the largest PR agencies in the U.S. from their bicoastal offices in New York City and Southern California.

Previously installed as executive editor of the Huffington Post and having held numerous positions at the New York Post, Rich has been profiled in both the New York Times and New York Magazine. In 2016 The Hollywood Reporter named him among the most powerful people in New York media.

72Point specializes in working alongside PR agencies, generating research-based news coverage with its market research arm, OnePoll, and has enviable media access due to being part of the wider U.K.-founded group who provide leading, high- quality U.S. and U.K. news content daily. SWNS is the U.K.’s largest independent press agency with impressive U.S. growth since venturing across the pond just 4 years ago.

In his new role, Rich will oversee the core business of 72Point U.S. with an aim to generate brand exposure through news coverage. He will also be tasked with enhancing the SWNS news operation with his extensive knowledge of the media landscape here.

“I’m thrilled to be joining SWNS-72Point,” Rich said, who joins after 13 years at the Daily News, two as editor-in-chief. “Tim Haslam has built a great team here, with fun, top-notch journalism,” the Pulitzer-winning editor added.

Originally founded in the U.K., the move demonstrates 72Point’s rapid growth in the U.S. alongside an increasing news presence for SWNS Media Group.

72Point President Tim Haslam said: “Jim is a class act and we are very excited to welcome him to our team. We want everything we do to make the life of busy PR and marketing professionals easier and allow them to deliver great results for their clients and employers – Jim is an important piece of that jigsaw. We already lead the way when it comes to generating earned media for PR agencies and their clients; this appointment will only accelerate what we can achieve.”