Our Work

Americans Getting Bored of Valentine’s Day – Groupon

Brand: Groupon

Campaign Highlights: 84 pieces of coverage, 4.98 million coverage views, 7.43 billion online readership

The Project:

We partnered with Groupon to gain insight into the Valentine’s Day traditions Americans have and discovered more than half of the 2000 Americans in a relationship polled (53%) do the same thing each year. The survey aimed to drive awareness to Groupon’s Date Night options and the recent Tiffany Haddish partnership. The intention was to keep American’s next Valentine’s Day from turning into Groundhog’s Day.


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