Our work

Anger triggers



Campaign highlights:

A screenshot of the MailOnline coverage…


The Project:

We were commissioned to conduct a survey into things which make us most angry. The survey was commissioned to mark the Blu-Ray and digital release of The Wolverine in the UK.  

Our Approach:

We surveyed 2000 Brits to find out what 50 things made them most angry. The survey also asked panelists whether they considered themselves angry people, how often they get angry and who is likely to be on the receiving end of their rage.

The Results:

Queue jumpers came top of the list, closely followed by general rudeness and people not listening. Other notable rage triggers included middle lane drivers, taxes and even Kim Kardashian. The story generated extensive coverage in the UK national newspapers, and was also featured on the MailOnline.  

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