Our work

College Experiences

Brand: Zipcar

Campaign Highlights: 74 pieces of coverage, 4.97 million coverage views, 6.23 billion online readership

The Project: 

Zipcar was seeking national news coverage for their back to school push. The target audience was college-aged kids and their parents. The coverage needed to convey how to get around on campus without a car for quick errands, trips and events and how Zipcar fulfilled that void by providing convenient, affordable car-sharing w/o the hassle of owning a car. Our Creative Team conducted a survey to add statistics to the concept of what life lessons college students really learn and the experiences that they enjoyed most, highlighting the importance of cars.

Coverage:

Yahoo!
New York Post
MSN
SF Gate

and more!

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