Our Work

College Experiences – Zipcar

Brand: Zipcar

Campaign Highlights: 74 pieces of coverage, 4.97 million coverage views, 6.23 billion online readership

The Project: 

Zipcar was seeking national news coverage for their back to school push. The target audience was college-aged kids and their parents. The coverage needed to convey how to get around on campus without a car for quick errands, trips and events and how Zipcar fulfilled that void by providing convenient, affordable car-sharing without the hassle of owning a car. Our Creative Team conducted a survey to add statistics to the concept of what life lessons college students really learn and the experiences that they enjoyed most, highlighting the importance of cars.


New York Post
SF Gate

and more!

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