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Flaky Millennials – Evite

Brand: Evite 

Campaign Highlights: 43 pieces of coverage, 3.55 million estimated coverage views, 6.27 million estimated coverage views

Evite, the leading tool for event planning, wanted to tackle the touchy issue of people forgetting their partner’s birthday. With this survey of 2000 Americans, it was revealed that over one third of respondents have forgotten their partner’s birthday. By allowing the Evite interface to interact with your calendar, you can be sure key dates, such as birthdays and anniversaries, will always be in the back of your mind and in your phone.

Coverage:

Refinery29
Yahoo!
NY Post
Metro

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