Our work

Internet Children

Brand: GoDaddy 

Campaign Highlights127 pieces of coverage, 6.2 million coverage views, 5.98 billion online readership

Project:

GoDaddy was interested in seeing what was high on a millennial parents checklist in this digital age, aiming to find out where obtaining a domain name and email address for your child ranked. The results showed that 1 in 5 millennial parents actually picked their child’s name based off available web domains! This let GoDaddy emphasize the importance of having a dedicated email for your child as well as a website where you can track and preserve all your memories, a luxury some social media sites cannot provide.

Coverage:

Daily Mail
The Independant
Yahoo!
New York Post
BroBible

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