Our Work

Lager vs. Ale – Founders Brewing Company

Brand: Founders Brewing Company

Campaign Highlights: 54 pieces of coverage, 2.51 million coverage views, 1.53 billion online readership

The survey, conducted by OnePoll on behalf of Founders Brewing Company, pitted the two factions of beer against each other and found lager drinkers are more likely to describe their ideal Saturday night as going out with friends, while ale drinkers lean more towards curling up on the couch and hanging out with Netflix.


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