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Parental Candy Thieves – Crest

Brand:  Crest

Campaign Highlights45 pieces of coverage, 3.45 million coverage views, 1.86 billion online readership

Unboolievable! The survey of 2,000 American adults, commissioned by Crest and conducted by OnePoll, revealed adults spooky Halloween candy habits. The results confirmed that Halloween isn’t just for kids – 4 in 10 adults say they enjoy the holiday even more now than when they were a child. For 37% of these adults, the reason why is because there’s no limit on the amount of candy they can consume!


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