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Spice Up Your Life – El Yucateco

Brand:  El Yucateco

Campaign Highlights: 86 pieces of coverage, 4.4 million coverage views, 1.54 billion online readership

A study into the palates and spicy food preferences of 2,000 Americans examined the correlation between taste buds and lifestyles and found heat on the plate can mean more heat in the bedroom.

The survey, conducted by OnePoll on behalf of hot sauce brand El Yucateco, asked Americans a series of questions about their personality and then split the results by how spicy they prefer their food (none, mild, medium, and hot) and found it’s not just in the bedroom that spicier palates are more active.

Coverage:

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