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Thanksgiving Fails – Omaha Steaks

Brand:  Omaha Steaks

Campaign Highlights: 55 pieces of coverage, 6.67 million coverage views, 5.56 billion online readership

Omaha Steaks, being experts in all things “meat”, came to us asking: Are Americans over turkey for Thanksgiving? We found that 65% of people said that they would prefer an alternative to turkey. Ham came in as the top alternative choice with chicken and roast beef not so far behind. The study also showed that the most common “Thanksgiving Fail” was getting all the food ready at the same time.


Today Show
NY Post

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