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Warm Weather vs. Cold Weather – Vayama

Brand:  Vayama

Campaign Highlights: 51 pieces of coverage, 2.14 million estimated coverage views, 5.77 billion online readership

Vayama, who is a travel booking agency specializing in cheap flights, took a look into the difference between warm weather and colder weather vacationers. The survey found that warm weather vacationers tend to be more outgoing and confident than their counterparts.


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